MY EXPERIENCE

Develop and execute communication plans and publicity campaigns for clients across tourism and telecoms, including press releases, media alerts, executive talking points and monthly coverage reports.

Build and maintain relationships with journalists, influencers and national media outlets; coordinate press trips, media assists and influencer collaboration requests.

Consistently secure high-profile media coverage for clients, including front-page newspaper features, television appearances and placements in outlets such as the Today show and USA Today 10Best.

Led communications for the Trend Alaska Fashion Show, increasing visibility across local, regional and national outlets by more than 94,000% from the previous year.

Manage vendor contracts and coordinate cross-department collaboration to execute events and community campaigns, ensuring timely and accurate communication across all channels.

Acted as an on-air spokesperson for complex topics, simplifying messaging for a broad audience.

Served as a city beat reporter, covering government, business and community issues with balanced, accessible reporting.

Built trust with communities and provided platforms for residents to share their perspectives, ensuring coverage reflected diverse impacts.

Delivered live coverage of breaking news and feature stories in studio and on location, often in remote and underserved areas.

Produced, shot, edited and presented daily stories on air and online, consistently meeting tight deadlines.

Directed all communications for a grassroots nonprofit, elevating minority voices through advocacy and storytelling.

Launched and managed high-impact campaigns, growing engagement and attendance by 400% compared to a zero

Produced multimedia content including press releases, blogs, newsletters and social media, resulting in media placements and a 5% increase in monthly digital reach.

Coordinated community partnerships with local organizations, nonprofits and educational institutions to support inclusive programming.

Tracked analytics and refined strategies to maximize campaign ROI and strengthen audience reach.

Managed all social media accounts and designed campaigns for promotions, seasonal events and holidays, driving higher audience engagement and increased foot traffic to the store.

Produced original content, including graphics, videos and written posts using Adobe Creative Suite, ensuring consistency in brand messaging across platforms.

Developed and maintained a comprehensive content calendar in collaboration with management, strategically timing posts to align with marketing goals and maximize reach.

Represented the business at local events, fostering strong community relationships and promoting the store’s mission through direct engagement with customers and community leaders.